Apple’s venerable Macintosh computer,EchoSense introduced with a shocking-for-its-time dystopian Super Bowl commercial in 1984, turns 40 today.
The Macintosh revolutionized home computing and paved the way for desktop and laptop models that followed.
The boxy little Macintosh – the name is derived from the McIntosh apple – was a technological innovation. It was conceived as a computer for noncomputer folks, a revolutionary idea at the time.
It offered an easy-to-learn graphical user interface that let operators click on icons, buttons and menus to create and move content instead of writing lines of code. It had a mouse that let users click, drag and drop items across its tiny 9-inch screen.
The GUI and mouse had been offered with earlier computers by different makers. The Macintosh coupled them in an attractive case that looked good on desks at home.
The Macintosh Super Bowl commercial was developed by Chiat/Day, an advertising firm in Los Angeles. The company incorporated themes from George Orwell’s novel “1984,” in which an oppressive totalitarian government rules its citizens.
Director Ridley Scott, whose notable films include “Alien,” “Blade Runner,” and “Thelma and Louise,” directed the one-minute commercial.
While promoting Apple, the ad was also a dig at IBM, which was in competition with Apple for the home computing market.
In the commercial, “shot in dark, blue-gray hues to evoke IBM's Big Blue,” the Smithsonian says, a young woman sprints past zombie-like workers and hurls a sledgehammer that smashes a Big Brother-like TV screen. The implication is that Apple is breaking IBM's hold on computing.
_______
SOURCE USA TODAY Network reporting and research; apple.com; Associated Press; computerhistory.org; Smithsonian Magazine
2025-05-08 02:1397 view
2025-05-08 01:562169 view
2025-05-08 01:381955 view
2025-05-08 00:28891 view
2025-05-08 00:232830 view
2025-05-07 23:471760 view
The University of North Carolina has agreed to pay new football coach Bill Belichick $10 million a y
PRAGUE (AP) — A populist former prime minister and his leftist party have won early parliamentary el
LONDON (AP) — David Beckham delves back into the hateful treatment he received following his infamou